What if the Problem You Are Solving is Not the

Real Problem Holding Back Your Business?

Take a look at the proof below

For more than three decades, founders, entrepreneurs, CEOs, consultants, operators, and business owners — marketers, professional service firms, technology companies, publishers, e-commerce businesses, training companies, and privately held companies of all kinds turned to Paul Lemberg when more effort was no longer producing proportionate growth, while they knew they were capable of more but could not quite get there.

This page is not here to flatter him; it is here to make the evidence impossible to dismiss. Across industries, business models, and stages of growth, the same pattern keeps appearing. Paul sees the hidden leverage point other smart and capable people were missing and helps the founder act on that point of leverage. The result? The economics of the business change radically.

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Client-reported outcomes include 15x pipeline growth, sales-cycle compression from 9-12 months to 4-6 months, client growth of 200%+, gross revenue growth above 3x, profit growth of 275%, 300%, and 950%, 2,725 sales from a single email, and founders reclaiming the visionary role.

The Visible Problem Is Rarely the Real Problem

Sometimes the visible problem is the real problem. Very often it is not.

What looks like a marketing problem is sometimes a positioning problem. What looks like a sales problem is sometimes a value problem. What looks like an execution problem is sometimes a structure problem. What looks like a business problem is sometimes a founder-role problem.

That is why hidden constraints belong on this page at all. Not as abstract philosophy. As the simplest explanation for why the same kind of disproportionate result keeps showing up in Paul's client record.

This page is here for one reason: to make the pattern unmistakable.

Across industries, business models, and growth stages, the same thing keeps happening:

once the real constraint becomes visible, better decisions follow, and the economics of the business change.

These are not vague success stories. They are concrete business outcomes tied to clearer thinking, better positioning, stronger decisions, and hidden leverage that was there all along.

By The Numbers

Some came to me because sales had stalled. Some came because profit was too thin. Some were buried in work. Some needed better positioning. Some needed a stronger offer. Some needed to stop being the bottleneck in their own business. Some had a team, a product, a list, a reputation, or a market opportunity, but could not turn those assets into the growth, profit, and freedom they wanted.

15x pipeline growth in a documented business development case.
Sales cycle reduced from 9-12 months to 4-6 months in the PaperSoft case
200%+ client base growth and 3x+ gross revenue growth in the Ag-Chieve case.
250%+ turnover growth and 275%+ net profit growth in the A.J. case.
950% profit growth in Bob Negen's second-year result.
2,725 sales from one email.
$944 additional net profit on day one from two pricing and value changes.
40% income increase after a founder raised prices for the first time in four years.
30-45% revenue growth in six weeks from focused implementation.
$6M to an $18M run rate after systemizing a sales process.
Five-fold company growth to the eight figures with net profits exceeding 30% of sales.
Several million dollars in recurring revenue from membership and continuity work.

Featured Transformations

The stories on this page prove a pattern: Paul does not merely help people work harder. He helps them see and remove their hidden leveragable constraints

From a $700,000 Loss to a High Six-Figure Profit

Tom Johnson / Papersoft

PaperSoft's problem looked like business pressure. The real issue was missing structure in the sales process, a shallow pipeline, and too much founder dependence. Once the sales function became structured and transferable, the economics changed.

“After one year... we have a very structured sales process in place, our pipeline has grown exponentially by 15 times, our sales cycle time has been reduced from 9-12 months down to 4-6 months... I've gone from a $700,000 loss to a very healthy high six-figure profit.”

Repricing, Repositioning, +3x Gross Revenue

David Drozd / Ag-Chieve

Ag-Chieve did not need cheaper pricing or more generic marketing. It needed a more truthful value equation. The offer was re-valued, the guarantee strengthened, and the business began attracting the right clients on stronger economics.

“We re-valuized our grain forecasting offer, raised our prices, and offered a killer money-back guarantee. Our client base increased more than 200% and gross revenues have increased more than 3x.”

Doubling the Business While Working Less

Steve Harden / Lifewings

This is what happens when systems turn growth from chaos into capacity. Steve Harden's testimonial is powerful because it combines revenue growth, stronger executive organization, and less founder overload.

“I learned exactly what to do, and how to do it, to dramatically ramp up my sales, systemize my processes to handle the growth, and organize the executive functions of my team. I have gone from never having enough time and wondering if my company was going to make it, to doubling the size of my business while working less.”

Tripled Sales Effectiveness & an $18m Run Rate

John Stetter / Active Printing Technologies

Systemizing the founder's sales knowledge made the company larger than the founder's personal force. That is a recurring Paul Lemberg move: convert talent into a process the business can scale.

“As a result of applying your coaching and methodology to systemizing our sales process we tripled the effectiveness of our sales force and expanded the business from $6,000,000 to a run-rate exceeding $18,000,000.”

Five-Fold Growth to Mid-Eight Figures

Bill Caldwell / American Healthtech

This proof carries scale. It shows a serious operating company growing not only in revenue but also in profitability and strategic ambition.

“Since working with Paul we've grown the business five-fold, to the mid 8-figures, and have net profits exceeding 30% of sales.”

Lower Overhead, More Leads, Better Leadership

Todd Singleton / The Singleton Companies

Todd says that using Paul's TKYB system for systemization, he has transformed his 80-year-old company into a contemporary powerhouse and industry leader. They reduced monthly overhead by $5,000.00. The referral system generates 25 new leads each week. He upgraded the key management team, resulting in a tighter and more proactive company; the company has been recognized as the Family Business of the Year in his 18 billion $ industry.

“Since working with Paul we've grown the business five-fold, to the mid 8-figures, and have net profits exceeding 30% of sales.”

Founder Capacity Becomes Company Capacity

Richard Deeran / Casco Development

The real shift here was not just financial. It was managerial maturity. Richard Deeran's business became less dependent on direct founder control and more capable of running through staff, baselines, and explicit performance standards.

“Today, I have a staff that is quite successful managing their routine operations. Many aspects of how Casco runs are clearly articulated. We have baselines by which to gauge our performance. Most importantly, we are forecasting our most profitable year ever.”

Six Figures Added & the Founder Returns to Vision

Darrin Mish / Law Offices of Darrin T. Mish

This is one of the cleanest demonstrations that founder freedom is not a soft benefit. It is a business result. When the founder gets out of the wrong role, the business can carry more weight and the owner can lead the next stage.

“I would believe very conservatively that this is going to add six figures to my business over the next 12 months... It has allowed me to hire people to do my job in the organization so that I can do what is my most important role in my organization, and that's the visionary.”

Why Hidden Constraints Matter

The visible problem is rarely the real problem. That is not mystical language. It is operational language.

A hidden constraint is the factor governing the system: the pricing model that weakens demand quality, the positioning mistake that forces too much sales effort, the sales process that lives only inside the founder's head, the missing profit architecture, the team structure that slows decisions, the founder identity that keeps the company artificially small.

When that governing factor becomes visible, the next move can look surprisingly simple from the outside. Raise the price. Redesign the offer. Build the second service tier. Activate the dormant list. Install a referral engine. Hand the founder's old job to the company. These are surface moves. Their real power comes from the fact that they correct the structure underneath the symptom.

That is why the proof on this page keeps sounding disproportionate. The change was often small in form and large in consequence.

Several client outcomes show the same economic pattern: the fastest growth did not come from adding complexity. It came from improving the economics of the existing business through pricing, packaging, upsells, offers, follow-up, margins, and conversion.

If your business is capable of more, the next step may not be another tactic. It may be finding the constraint that is making every other tactic less effective.

The examples below are not abstract claims. They are drawn from testimonials, client emails, presentation materials, legacy program feedback, documented success stories, and client-reported outcomes gathered over many years. They represent different industries and business models, but they point to the same recurring pattern:

Most growth problems are not growth problems. The biggest breakthroughs rarely came from doing more of the same. They came from finding the hidden constraint, changing the economics of the business, and executing the right strategic shift.

"It was a real 'duh' moment... Almost overnight it added more than 300% to our profits. Not sales, profits. I can't believe we never thought of that before." — Susie Collins

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The Proof Wall

“Prior to working with Paul I was always extremely busy, but not always doing the right things to make my business grow. Working with Paul in his weekly coaching program was like getting a real world MBA. I learned exactly what to do, and how to do it, to dramatically ramp up my sales, systemize my processes, and organize the executive functions of my team.” — Steve Harden

“In October 2001, our revenues were down significantly... we were a victim of the economy. My plan was to do more of what we had been doing to generate more business. We had no sales structure, no sales process and our sales pipeline was very shallow. I decided that I needed to do something different (since what we had been doing hadn't worked). I found the Quantum website and set up our initial meeting. After one year (it took longer than it should have because I was stubborn about everything), we have a fully structured sales process, our pipeline has grown by 15 times (!), and our sales cycle has been reduced from 12 months down to 4 months. My only regret is that I didn’t find Paul sooner. Thanks for your help! — Tom Johnson

This is an unabashed letter of recommendation for Paul Lemberg. Paul brings quite a knowledge base from his personal experiences in software development ventures. However, if I were to point to a single hallmark skill that Paul possesses, it would be his keen ability to patiently facilitate a group so that the ultimate conclusions reached are "owned" by the participants. As a result of the coaching we've had with Paul, our leadership team set the most ambitious goals the company has ever embraced. I'm pleased to report that one year later, in addition to adding profitable new products, a significant overhaul of the company's sales division has netted a 15% increase in our customer base. And the process is still in ramp-up! The business has gone from being somewhat stagnant to growing substantially. Since working with Paul we've grown the business five-fold, to the mid-eight figures, and have net profits exceeding 30% of sales. Obviously, these results have required significant commitment and hard work from all our staff. However, we readily acknowledge that Paul Lemberg's contribution to the effort has been priceless."
—Bill Caldwell

“Using the TKYB system I have transformed my 80 year old company into a contemporary powerhouse and industry leader. We reduced monthly overhead by $5,000.00. Our referrals system generated 25 new leads each week, and my company has been recognized as the Family Business of the Year in our 18 billion dollar industry.”
— Todd Singleton

“The BBB and the World's Greatest Marketing seminar were both exceptional. You guys made me realize that I was not charging enough for my service.” — David Drozd

We sell capital equipment for the printing industry. I was getting hung up on how can I clone myself—how can I pass on the accumulated experience of 23 years. As a result of applying your coaching and methodology to systemizing our sales process, we tripled the effectiveness of our sales force and expanded the business from $6,000,000 to a run-rate exceeding $18,000,000. Then we applied the same ideas to our customer service function so that we can handle all that increased business. Now we're using the tools to have our people teach their other people, who teach still more people, as we continue to grow and grow. I'm just following your procedures one step and a time, and the results have been fantastic. — John Stetter

When I saw your video on Monday, I decided to raise my price by 50% that day. It's now Friday, and I'm still averaging the same number of sales per day, and my income is up 50%! If this keeps up, I'll take in another $20K in sales per month... my conversions went from 5% to 12%! — Brian McCollum, GET700.COM

Most seminars are motivational, and this seminar really made us work and gave us several breakthroughs. We implemented one strategy from the seminar, and sales have grown a totally amazing 200% in two days. — Nicole Balaam, B-Risque Fitness

“Formula Five is by far the most impressive business course currently available. I love how Paul's Formula 5 System makes business so kindergarten-easy. I have had marketers and business graduates drop their jaws in awe at the kind of business strategies and knowledge that I possess... all of which they are completely clueless about.Knowing what the course gave me it was easily worth 10 times the investment. You can be sure what ever Paul Lemberg puts out on the market you need it and want it badly. If your competition gets his stuff and you don't, just shut your doors and save yourself the heartache. Easily hundreds of thousands of dollars of additional profits and massive rejuvenation of my motivation. Paul Lemberg is one of two people I’ve paid tens of thousands of dollars to coach me in my business. The other was Sir Richard Branson. ” — Marshall Sylver

I constantly review the Formula 5 materials and tweak the business. We've (my business partner and I) have made nearly $300K this year, and I'm getting ready to quit my day job, and do the Forex coaching, course ware, and automation business full time. I honestly believe it is my security and retirement ticket. — Ed McGarr

Every module was awesome, but I discovered buried treasure as I carefully went through the "Sales Stacker" module. As I look back, I was leaving so much money on the table. My offering was single faceted and lean. This was limiting the value I was able to obtain from my customers. After implementing your ideas in Sales Stackers, the business really began to scale. It enabled our business to not only gain more revenue per customer, but it opened our eyes to whole new customer segments, then partners, and on and on. Paul, with the increased money we've made from your Sales Stacker ideas, this module alone has paid for Formula Five many times over. And, we keep using it over and over to improve constantly. Paul, you rock! Thanks very much for Formula Five. — Mark Courdrey

1. B2B: (as mentioned before) we had a 24% increase in bottom line profits (only problem - tax!) last year when everyone was saying our industry and clients have been hard-hit by 'global recession'. 2. Online: grew by 40% and increased event attendance to an all time high for two 500 Pound Sterling events — Phillip Burrmeister

The module on pricing was most influential to me. My main problem has been not charging enough. The module showed me I would not lose as many clients as I thought I would if I raised my prices. I raised my prices about 20%. I had a few comments, but did not lose any clients. The new clients did not complain about what I quoted them for a fee. I need to review that module again and raise my fees some more. With the knowledge that higher fees would not run off clients, I had the power to let some of my clients go. The clients that were hard to work with, slow pay, and just not fun to be around are now gone, with no less income. That alone makes each day more enjoyable. — Don Kozielski

I spent one entire weekend going through Lead Landslide. As I read each page, I applied that teaching to my business. At the end of that weekend I had the sales copy for my site completely re-written plus I had 3 auto-responder series written for different paths through my sales funnel. I may have created my entire consulting business from the basics of what I learned in F5. I started out calling it local SEO but quickly started consulting on growing the business.

— Lori Harris

I enjoyed the thorough multimedia approach throughout the programme. I'd watch the introductory videos to get a sense of what was coming up in each of the modules, then I'd skim the slides and home in on the specific part of the written materials that expanded on the key points of interest. Then I'd watch the relevant video to give me more of the nuances of the strategy. Paul's coaching style is perfect. He keeps on telling you to stop and implement. This seems counterintuitive, but it actually gives you permission to stop studying and start applying. In the run up to launching a new business the Formula 5 programme gave me all the firepower I needed to set effective price points and to really get started building a new list and converting traffic. Reinventing my belief in the value I bring to clients. A big boost to self confidence. the Loreal effect. I am worth it. — Steven Sonsino

Everybody tells you to "get your own products out there". Thing is "they" never tell you how to do it. Product Producer put it all together for me and now my biggest problem is finding the time to get all the projects completed -- content will never be an issue again. Paul, this in and of itself helped me to connect all the dots and I'm very grateful! Thank you. The biggest thing for me was to learn how to create content...as a result I've been able to start my ecourses, book, develop a FREELINE which all leads to sales conversion. — Jeff Turner

I used your material constantly as a reference. I didn't take the course in order. Instead I referred back to it whenever I needed an idea to improve conversion or find a new traffic source. In many ways it was like drinking from a fire hose -- Meaning there's a Lot of Great Info here.

Huron Low. (Training and info products for Magicians)

"I love how Paul's Formula 5 System makes business so kindergarten-easy. I have had marketers and business graduates drop their jaws in awe at the kind of business strategies and knowledge that I possess... all of which they are completely clueless about. In fact, I've done ridiculously successful launches with what I learnt from Formula 5, and have those sames "professionals" come to me completely blown away, begging to do a consultation with me for their own businesses. The craziest part is, I haven't even completed the entire course yet. I just watched little bits here and there, and implemented it all... watching everything just connect itself. Thanks Paul!! You're the man!!!"

Looking back at how I used to do business, I suddenly see that everything really needs to be designed backwards. With what I've learnt from Formula Five, I've been able to design an entire new business model for a new business that I know will become a million dollar business in no time at all, with complete assurance that it will succeed.
—Dave Austin

One of powerful benefits of working with Paul was identifying the need to focus on high margin market segments. As a result, we have begun turning our energies into these areas. As a result we are slated to more than double our business. Paul helps take the huge (sometime overwhelming) task of growing the business, into small, bite sized actions. Together, these small improvements equate to amazing growth.

Margin Multiplier gave an instant pop and increased the number of dollars by 25-35% Turbo Thruster has led me on a path to systemize my business as well as a non-profit organization of which I am the chairman. This is a critical piece of assuring that the organization will exist long term. The key idea that the way to get a huge increase is by implementing a series of gradient steps, each of which contribute to the over all success. — Richard Wilson

The whole course is really a must for all business success, you see, before I got this course I was a hit and run guy and chased every wind of opportunity. What's amazing about the course is that its timeless ... and i will mine it for years to build a successful business. I just love it.

I have been able to apply the lessons on value and profit margins to my pharmacy business and have seen an exponentially increase in profit turnover ... all from treating my customers as special as possible and feed their desire for appreciation. There is nothing more important than solving your customers problems and at the same time make them feel appreciated and wanted. People starve for appreciation — Tolani Brendan Mosweu

I loved the systematic approach to creating profits instead of just looking for revenue (sales, turnover. After having had a couple of successes in business and a couple of failures in the past I was able to work out what I did right and wrong then and focuse on implementing what creates value and profit rather than stay frozen in fear and try to learn everything possible to avoid failure in my new venture. — Elke Scheurmann

Having had no formal business education this course was the exact shot in the arm that I required. It was laid out in a extremely concise manner that prompted MASSIVE ACTION with each and every module. The fifth module 'Turbo Thruster' literally added hours to my week. And the bonus module 'Product Producer' enabled us to quickly grow a bigger list by rapidly creating a line of quality info products. Thanks again Paul for a revolutionary learning (and more importantly) and 'doing' experience.

We were able to grow our product line and customer base faster with your "great is the enemy of good" philosophy by cutting down on the speed of bringing products to market. It inspired us to go directly to leaders in our market to interview them and "borrow their authority". The 5 modules helped us maintain a more consistent presence in our industry. We doubled our revenues and tripled our mailing list. — Jason Thibault

The ideas from Formula Five not only helped me stay in business but also increased my sales in a downturn economy. I was able to increase profits from many ideas that I got from Margin magnifier, increase my site’s traffic from what I learnt from Lead generation & turned more leads into sales using Conversion control. Instead of a business that was going downhill, today I have one of the fastest growing perfume site in the nation. Not only from all over America, I get regular business from Europe and Australia which without Formula Five, I couldn’t have even dreamt of. I wish I had access to this fantastic program when I first started my business. Thank you Paul for helping my business get famous globally! — Sonny Ahuja

You were an immediate and practical help for me. It made me focus on the five essential elements of profitability and avoid wasting time on none productive activities. I would recommend this course to anyone who is motivated to build a successful online business. If you have a sound business idea and you're not afraid of hard work then then Formula 5 will pay for itself many times over.

1) Importance of autoresponders 2) Importance of profitable pricing 3) Importance of upselling

7. Can you tell us what specific results you’ve been able to create from your participation in Formula 5? Please give concrete numbers (dollars, percentages) wherever possible. Doubled traffic Trebled income — Paul Newton

I cannot really differentiate and/or prefer one module from the other, they were all exceptionally good information, and all made so much sense once it is implemented...and so simple, not complexed, no MBA needed to understand the concepts, easy to communicate, and then the measurement thereof. If you really force me to vote for a module it will be about the value proposition to customers....and how to maximise profit!!

We have grown 58% last year, just appointed a marketing manager to do our email mkt for us, and a young chemical engineer to take the load off me to grow the business another 50% plus... — Jakes B2B Water

I've been through a lot of small business "how-to" conferences and have read a lot of business books - and have learned a lot from them. But hands down, Formula Five was the most pratical and effective course I've ever been through. Each module has great, simple explainations, lots of examples, and clear "next steps". The amazing part is how each module builds on the previous module to really accelerate your business growth. I've been able to implement just a few concepts and have seen a 20% growth and am still working through the modules (a second time) continuing to improve. Thanks!

A combination of raising my prices and service clarification, I've been able to grow my business by about 20%. I've been stuck in the cycle of capacity and delegation issues, but that's much better than stuck with "nothing to do".

—Kelly Hodson

I love the way Paul applies his business knowledge to improving Margins that is improving the perceived value of my products. He always leaves us with more ideas that together will impact my businesses as our business grows. I am excited how i can take these solid proven ideas in the Formula 5 course and take it to the bank, Thanks Paul.

— William R. Haden

Increases the prices of my print products by over 15% without hindering the number of orders. I also increased my marketing consulting prices, and by using the USP guideline, secured a contract job that has lasted for over year now. I have successfully resurrected "past clients" to do more business, and the time management module helped me focus my efforts into the best monetary rewarding projects.

The time management concepts that Paul recommended help focus my business generating activities. Instead of having lots of almost finished projects and revenue streams, I focus on the best projects and work them until they are completed. Next the time management section, the most useful section I have found when working with my clients (and for myself) is the information on Your Total Offer and Valuizing Your Offer. These modules have proved invaluable in helping me help my clients achieve success in their market area. Thank Paul - could not have gotten this far without you. — Zeb Walker

“Paul, you are brilliant. | know that from the time we spent together. You brought clarity to my planning. That's why I was able to grow and eventually sell my business. Today, I'm retired, sitting on my deck overlooking our lake with a coffee in hand... just perusing FB. Thank you, Paul.” — Randy. Overly

“I'm a highly experienced consulant and coach myself, but when I needed advice on how to structure my new coaching program, I turned to the best there is - Paul Lemberg. By following his advice for fine-tuning my program, I received the first sign-up, worth thousands of dollars, just 17 minutes after sending out my email announcement.”

— Bob Serling

“I really had a great time at the workshop. Most seminars are motivational and this seminar really made us work. Tammy and I really enjoyed it and we had several breakthroughs. Tammy was recently promoted from General Manager to C.O.O. and the seminar gave her a great boost of energy as well as strategies to implement immediately. We finally had the last piece of our overall plan. We implemented one strategy from the...” — Nicole Balaam

“I’m a real estate investor; I buy houses, make them pretty, and resell them. I immediately liked the idea of systemizing my business. I figured this workshop would help me learn how to do everything more efficiently and more consistently, which it definitely is doing. I’d say, conservatively, that it’s increased our performance level by at least 20% to 30% and I’m really pleased. One of the things I’ve been most...” — Kalen Hammann

"Hi, my name is Agnes Sustrick and we have our own accounting firm, Sustrick and Company. We’re in practice of public practice accounting. And, I came to the seminar this weekend strictly because, actually, my husband and business partner asked me to. And, I must say, I’m really glad that he did because I have gained so much this weekend, very, very filled agenda, almost overwhelming at times. But, if...” — Agnes Sustrick

“My name is Annie Mendenhall. I’m from Bainbridge Island, Washington, near Seattle. And, my business is Red Wave Media. I’m an independent filmmaker and video producer. And, I am one of those people that heard about the Quantum Growth Coaching and listened to Paul and Tom at the Guerrilla Business School and thought it sounded wonderful and signed up and then, had buyer’s remorse and called up to say that I was, in...” — Annie Mendenhall

“Your provocative and insightful view of the future and the changing role of payroll professionals provided our attendees with valuable food for thought. While most of us understand and accept how technology will continue to change not only our workplace, but our work itself, you uniquely connected this trend our attendees’ work, prompting many of them to reexamine their careers and where they expect to be in the...” — APA Testimonial

“This is a wonderful resource for businesses of any size. Some of what you cover is good solid advice, some reminded me of valuable points I've forgotten I should be doing, and much of it is eye-opening, very savvy advice. I advise readers to print it out and grab a high lighter. With so many truly practical and valuable gems in this book, your copy will be almost solid yellow when you're done reading it. Bob...” — Bob Serling

“ETAMWHTS is comprehensive, easy to understand and follow, lots of simple and quick action steps to take to remodel and refocus your business or start from scratch. The key elements in the first 3 sections alone are worth many times more than the investment in the program. Ultimate Leverage, Attraction Marketing and Attraction Selling has helped me to expand my vision and make my marketing and selling plans and...” — Bronwyn Buck

“Charles: You know, I wish they have something like this long time ago. Would save me a lot of headache and time and, you know, the effort. Kind of funny, I…a long time ago, because I used to be a computer consultant, so I look at everything in system. And then, when (unclear) said, you know, optimize, systemize, you know, and I already had that mindset, but every people I’ve worked with, they go, yeah, yeah, yeah,...” — Charles

“Cliff: First off, the goal setting was just phenomenal, both from my own perspective, as well as from the perspective of, hopefully, being able to move it on down to some of my clients so that they can get the focus they need to drive their businesses forward. The financing, oh, that’s a whole new ballgame because I probably see, I don’t know, 20, 30, 40 people a year who’ve got good business ideas, but no money....”

“Harv: I wish I had more time to describe the impact that Paul and Tom have had but I am literally on my way out the door to catch a plane for a trip. The only reason I am taking these few seconds is because of the profound impact that both of them, and you Harv, have had on me and my business. Bottom line as far as I am concerned these two individuals are the only two that you should have presenting to the...”

“My name is Cliff Sustrick, I live in Edmonton. I have a public accounting practice there, certified general accountant. I got involved with Paul and Tom as a result of Guerrilla Business School and I felt that they were going to provide me with the next level to take me to where I wanted to go. They have done so, and probably surpassed that. They’ve also provided us with the ability to review their information right...” — Clifford Sustrik

“My name is Constance Mullen. I’m from Austin, Texas. I have a business called Compensation Organization Solutions, which helps organizations develop and implement strategic systemic compensation to drive mutual success of the employees and the organization. The results I have seen so far to date using Paul and Tom’s system, is in using the quick fix to address crucial areas. I’ve been able to make estimates for...” — Constance Mullen

"Well, one of the biggest insights I’ve had is just the vision. Being here today has stretched my vision for the company ten-fold, if not 100-fold, and I’m not exaggerating. You know, when you’re working in your own little environment in a little office, you kind of, sometimes, the walls close in on you and every now and then, you’ve got to get outside of that and get your vision back in focus, where...” — David Drozd

“We’ve implemented all of your marketing suggestions, especially those about how to systematically demonstrate return on investment to our prospects. That coupled with your lead generation techniques have driven sales up dramatically. Our revenues in the first half are equal to 95% of the total sales for last year, while our EBIT is close to 40% of gross revenues. Your work with us has been a substantial boost to our...” — David Gibbard

A lot of things I know I can apply, I know all of them will make a huge difference. A critical part for me, though, is when I saw you guys present at Guerilla Business School, it was so many people, it was high energy, you know, they make you dance, they do all this stuff. There was a lot of like, it seems kind of hype. So, although I got a glimpse of how you guys were, I really feel like I saw the real deal...” — Dawn Hanson

“I raised my prices about 20%. I had a few comments, but did not lose any clients. The new clients did not complain about what I quoted them for a fee. That alone makes each day more enjoyable.” — Don Kozielski

“It was a challenge to attend this weekend as my father passed away two days before. I am so thrilled I came. It has been a wonderful opportunity for me to recommit to my vision and goals as well as realign myself to what’s most important. I received valuable coaching on my UCP and I have a plan to implement which excites me.

— Doris Anderson D’Or Art and Usana”

“We've made nearly $300K this year, and I'm getting ready to quit my day job and do the Forex coaching, courseware, and automation business full time. I honestly believe it is my security and retirement ticket.” — Ed McGarr

I learned how to sit down with a problem and apply the quick fix system solution methodology and in no more than an hour i was able to identify non human areas to improve the situatuation. Of all places this almost overnight made a huge impact in improving my marriage. Any family buisness needs this course if you love the ones you work with you owe it to them to get involved in anything that...” — Eddie Walczyk

“I loved the systematic approach to creating profits instead of just looking for revenue. I was able to focus on implementing what creates value and profit rather than stay frozen in fear.” — Elke Scheurmann

“Hi, my name’s Gabriel (Hasselbach) and I’m in the music business. I have an entertainment agency, as well as being a recording artist. And, I’ve been involved with various programs here with Tom and Paul, and I find their integrity level very high and the take home, get it done, get it started Quantum Growth aspect of all of this, very real. And, it’s done a lot to improve my business and give me a lot of insight...” — Gabriel Hasselbach

“Some parts of the book have a little of a corporate feel to it. Just get over that and pick out the good advice no matter how it is worded. Besides, it is all for a good cause.” — Garth Gibson

“Out of all the speakers there at the training, Paul Lemberg and Tom Matzen were the ones I could really connect with. Their materials were very practical and showed a step-by-step process for getting a business from where it is to where it wants to be.” — GBS Attendee Letters

“Before learning The Quick Fix, anytime anything went wrong I looked for someone to blame – me, someone else… whomever. After learning how to use The Quick Fix - which is fast, simple and cost next to nothing, instead of pointing fingers, I now ask “what business system give us what we want?” Using this process has helped us implement a few simple systems that allow us to work with greater confidence and increase revenue faster and easier.” — George Huang

“Greg Johnson: My name is Greg Johnson. I’m from New York. When my partner and I attended Guerrilla Business School, we were told to be on the lookout for Tom Matzen and Paul Lemberg as featured speakers. A good friend said I was sure to be excited by them. And, Christa and I listened attentively and were excited and immediately signed up for their program. Our initial coaching hour with Tom was one of the single...” — Greg Johnson

“My name’s Gwen Richardson. I’m from Victoria, B.C. My business is called Doorknob Ads. And, the results I’ve been getting from the Turnkey Business Operation, so far, have been outstanding. It’s been the manifestation for me to go through a process that will give me results that, gosh, if I had have had four or five years ago, I may not have walked away from a multi-million dollar business. This is truly the...” — Gwen Richardson

“I just wanted to drop you a quick note of thanks for your workshop on how to permanently eliminate chaos and frustration from your business, what you call “The Quick Fix” at my Guerrilla Business School last month in Vancouver.” — Harv Eker

“I love how Paul's Formula 5 System makes business so kindergarten-easy. I've done ridiculously successful launches with what I learnt from Formula 5 and had professionals come to me blown away, begging to do a consultation with me for their own businesses.” — Huron Low

“Hello, my name is Jacob Roig. I’m from Toledo, Ohio. We own a business called Budget Bathtub Liners. And, the results that I’ve seen from this program in the couple months I’ve been practicing it or doing it, is pretty phenomenal and I can see that this is going to change, not only my business dramatically, but my life, as well and break me into some free time and allow me to turnkey my business to sell it and...” — Jacob Roig

“We have grown 58% last year, just appointed a marketing manager to do our email marketing for us, and a young chemical engineer to take the load off me to grow the business another 50% plus.” — Jakes

“"Your ability to ask the difficult questions that we weren't asking ourselves was critical in figuring out how to get DSI to the next level. Sometimes the day-to-day activities have a tendency create a mist on the landscape and your participation and advice helped us to clear the path. — James C. Griffin, Jr. President, Diversified Software, inc.

“We doubled our revenues and tripled our mailing list.” — Jason Thibault

“Paul Lemberg promises you extraordinary results, and he delivers in spades. Thanks to Paul's help, I have been able to exceed the extraordinary goals we set. I sold my company for more than I expected. — Jeff Stern

“Product Producer put it all together for me and now my biggest problem is finding the time to get all the projects completed. Content will never be an issue again.” — Jeff Turner

“Hi, my name is Jeff Hecker. I am from Bremerton, Washington. My company is Hecker Architects. The result that I’ve experienced, after becoming involved with Quantum Growth Coaching, is that as we work in our office, myself and my team, we have sort of systemization in the back of our minds. So, as we work, we’re thinking systemization, so we keep track of what we’re doing as we go, which has been a great benefit for...” Jeffrey Hecker

“Paul, I was so impressed with your presentation at GBS with Harv that I committed my focus for the next year to implementing your systems program. Reading the "E-Book" was memorable & impactful & I am so thankful to have some guidance on the specifics of carrying out a plan of action.” — Joanna Stoppa

“I'm really a management consultant.” — Joe Vitale

“John: I never would have hired my two key employees…I’m a pediatrician…and, in my practice, I never would have hired either one of these people because they had no specific experience working in an office, so I hired a nurse right out of nursing school, a young nurse with no experience, whatsoever, no experience with children and pediatric nursing, extremely smart, great values, fit in with the values of our group...” — John Asarian

“Julie Hart: The Guerrilla Business School. That was a couple months ago, February…February, I think it was. Ran into him and that’s when I met Paul for the first time and they did an awesome segment at the Guerrilla Business School, as far as I was concerned. In the four and a half days that I was there, their segment was the most valuable of anything that was there. So then, when Paul sent me an e-mail saying that...” — Julie Hart

“Hi, I’m Kalen Hammann from Owl’s Head, Maine. I’m a real estate investor; I buy houses, make them pretty, and resell them. I have an organized kind of mind, so I immediately liked the idea of learning how to systemize my business and I figured it would help me learn how to do everything more efficiently and more consistently, which it definitely is doing. But, I didn’t expect the tremendous personnel improvements...” — Kalen Hammann

“After attending many, many business seminars over the past six years, I am totally blown away by this weekend. It is without question head and shoulders above any I have attended. The program was practical, fun and chock full of simple ways to earn twice as much income with half the effort. It is a perfect for my real estate business and I am excited and anxious to get started implementing the strategies I have...” — Kathleen Mongeon

“I've been able to implement just a few concepts and have seen a 20% growth and am still working through the modules a second time continuing to improve.” — Kelly Hodson

“I’m not going to give you Paul’s whole bio—he can tell you himself if you are interested. Suffice it to say he’s well qualified to assist you in taking this next step in the evolution of your business. He has over twenty-five years of software and IT company experience, including co-founding and selling two international banking software companies, advising Fortune 500 IT firms, and since 1995, consulting to...” — Ken Bender

Dear Paul, .... ....Kindly permit me to express my profound gratitude for ....all the wonderful tips you've sent to me on marketing, furthering me along my marketing and sales journey. — Lanre Bashorun

"I’m from New York City. And, I have a management coaching and consulting business. Right now, I’m in the process of writing a book on virtual interns and how any business can use virtual interns to maximize profits and productivity by getting low cost help to get their projects done. And, what I’m getting out of this program, is a really great insight into how I’m going... You know, I’ve always had a great deal of success in business but it’s always been success as a solopreneur working for myself. Getting projects has always come easy but I’ve never had a system or a process to create…turn it into a wealth-building vehicle. It’s always been…it’s been easy for me to generate income, not easy for me to accumulate wealth because I like a nice lifestyle and I like to...” — Lori Anne Wardi

“I spent one entire weekend going through Lead Landslide. At the end of that weekend I had the sales copy for my site completely re-written plus I had 3 auto-responder series written for different paths through my sales funnel.”

— Lori Harris

“Shortly within a week of receiving the material and after completion of the one on one coaching session I put into practice the distinctions you gave me, which allowed me to generate an extra $70,000.00.” — Marcello

“There is simply no other way we could have survived if it had not been for the F5 techniques. Sales have returned dramatically and more importantly our average sale is now $1264 where previously it was slightly over $200. We are getting more done with fewer people and much, much better margins.” — Mark Courdrey

“As you recall, when I began your course I had one major client and that particular project was coming to an end. I was at a point where I simply needed to generate business if I was to stay in business. Well, step-by-step that has happened and the focused approach, which I discovered in your course, really helped me in more ways than I can describe. My work now is primarily with foundations. They have me working...” — Mary Heidekamp

My business name is Emerge and I’m an Internet entrepreneur and I’m really blown away.” — Ophelia Monseda

I’m from Houston, Texas, and I work with start-up businesses, helping them get off the ground and be successful. And, I have found this weekend to be absolutely phenomenal. It was great to come here and get an overview of the whole program so now, I know what the modules are aiming at and where they’re going to go. And, I’ve found the systemizing to be extremely valuable and even more so,..." — Pam Cooke

“The course was an immediate and practical help for me. It made me focus on the five essential elements of profitability and avoid wasting time on non productive activities. Formula 5 will pay for itself many times over.”

— Paul Newton

“We had a 24% increase in bottom line profits last year when everyone was saying our industry and clients had been hard-hit by global recession. Online, we grew by 40% and increased event attendance to an all time high.”

— Phillip Burmeister

“Every day the media tells us how quickly things are changing, and how tough all this change is on business. Most people think the future is something to fear—that it will make them obsolete. That it will make them prey for hungry new competitors. And that it will put them out of a job… Paul Lemberg sees things differently. Paul is a critical thinker and a strategist who takes the fear out of the future and puts the...” — Randy Gage

“This program just knocked my socks off! At first, I didn't know what to expect. I thought I had a problem that I needed to throw money at. Now, I've got a solution that I couldn't buy at any price. And it was so easy. I'd highly recommend this to anyone who is serious about growing your business the right way.” — Ray Pel

“One of the powerful benefits of working with Paul was identifying the need to focus on high margin market segments. As a result, we are slated to more than double our business.” — Richard Wilson

“Paul gives all his energy and enthusiasm, and shared resources and tips based on real proven results not something from a text book. I would recommend this seminar to any entrepreneur who seriously wants to take their business to the next level. Rob Arthurs Business Mechanic” Rob Arthurs

“… helped us increase our client base faster than ever before. Also, I've become a more effective leader with a vision beyond what we previously thought possible. Paul stuck with it - keeping the vision going, urging us to consolidate our operations, raising our productivity and providing a solid growth platform, even when we wanted to give up. Paul has the 'wisdom to know the difference." — Robert Monahan, President,...

"re: thank you, Paul” — Robert Smith

Well, I heard about you at the Guerilla Business School and you were exactly what I was looking for. I was looking for something that would help me systematize my business so that I could have more time. I have five kids. Currently, my wife lives here in San Diego. I have two boys still living with me up in Ventura. One of them is finishing high school. And, we don’t have very much time and plus, I probably...” — Robert Waldman

“Paul’s seminar may be the best marketing information seminar I’ve attended in the past 10 years. Very practical, interactive and great fun – but most of all, extremely financially valuable. There is no question that this was worth a $3,000 fee to me with an ROI x 100! Professionally presented, very well prepared and applicable to every attendee. Thank you very much! Robin Elliot Elliott Enterprises” — Robin Elliot

“My name is Robert Elder in Oklahoma City, Oklahoma. I’m a real estate investor. I got started with Tom and Paul because of the promise of being able to turnkey the business so someone else could operate it, in my absence. Have been very impressed with the quality of the materials, a lot of great information, very impressed with the 8-CD package that they put out. Have just gotten started working with the material,...” — Robert Elder

“We just sold our company for substantially more than we had been led to believe was possible. Thanks, Paul. This would not have been possible without all your help. Your guidance in transforming the company has been invaluable. Stan Usry President, Concord Business Systems, Inc.”

“The Formula 5 programme gave me all the firepower I needed to set effective price points and to really get started building a new list and converting traffic.” — Steven Sonsino

“The seminar “How to Create Landslides of Legitimate Leads – The Science of Attraction Marketing” is incredibly valuable, and full of useful ideas and workable strategies that will enhance the volume and client base of my business in the legal, and mediation and collaborative law profession. Anyone having the opportunity to take advantage of this opportunity to take this seminar should do so.” — Susan Barak

“Very well done! Great information well delivered with tremendous passion and expertise. I was particularly impressed with the strategic marketing focus together with practical concrete examples of specific marketing tactics. Thanks a lot! Ted Rattenbury Newman Glover International Mergers and Acquisitions” — Ted Rattenbury

“Hi, Tina Roig, and my business is Budget Bathtub Liners. The results I got from this program thus far, is testing out the procedures and working it backwards by somebody who’s totally unqualified for it. The results were excellent; the processes are very finite and do a great job in explaining it. Tom and Paul have done a wonderful job in putting the procedures in proper placement.” — Tina Roig

“I have been able to apply the lessons on value and profit margins to my pharmacy business and have seen an exponential increase in profit turnover.” — Tolani Brendan Mosweu

“Paul Lemberg's coaching and strategy work helped us quickly develop a membership and continuity program that added several million dollars of recurring back-end revenue to our very healthy internet-based grant guide business.”

— Tom Bell

“My name is Wayde Johnston. I’m from Anamo Bridge, Columbia. The business we’re in, the distribution of book business. And, working with Tom and Paul here, what I really could say about it is that I’ve been too busy; I’m a one-man show. And, what I’m able to do is, I think I don’t have time to do the planning. And, at this present time, what I’m finding is that because I didn’t spend the time to do this, it’s costing...” — Wayde Johnston

“I am excited how I can take these solid proven ideas in the Formula 5 course and take it to the bank.”

— William R. Haden

“Sometime ago a very good client of mine in New Zealand rang me at fairly short notice literally screaming for help. He told me that they were hosting a conference on a cruise ship going from Los Angeles down to Mexico and back. They had a couple of hundred life insurance agents on board whom they had promised a great business program and, because of some change to arrangements, they were desperately looking for a great speaker...”

— Winston's letter about PL

“I increased the prices of my print products by over 15% without hindering the number of orders. I also increased my marketing consulting prices and secured a contract job that has lasted for over a year.” — Zeb Walker

Book an Appointment With Purpose

More Documented Evidence

These are broader result summaries from the larger proof archive. Use them lower on the page or as overflow if you want even more weight without relying only on short testimonial cards.

A software company reportedly moved from barely breaking even on $7 million in sales to netting a 32% profit margin on $22 million in roughly a year and a half.
A custom newsletter publisher reportedly saw sales rise 38% and profits rise by roughly the same amount after only 10 weeks.
A struggling Spanish-language ecommerce business was reportedly repositioned and later sold for more than $18 million.
A consumer healthcare client reportedly recorded a 37% increase in profits in a difficult economic climate.
A vendor of reconditioned industrial hardware reportedly grew 200%, adding $12 million in new sales over the previous year after systemizing the sales process.
A local pharmacy chain reportedly grew from $7 million to $17 million in 12 months and then added another $5 million the following year.
A training company reportedly grew from $500,000 to $1.8 million with more than $200,000 in profits.
A client reportedly created a new profit center that increased average per-customer revenue from $44,000 to $120,000.
A technology company was reportedly saved from bankruptcy and positioned to sell for almost four times what the owners thought it was worth.
A SaaS-based social media management company reportedly recorded a 40% profit increase within the first six months of working together.
A nutritional supplements manufacturer and ecommerce business reportedly increased per-customer sales by 50% and average order size by more than 100% by stacking products into bundles and larger sizes.
A supplement retail distributor reportedly tripled gross revenue to almost $14 million by creating a systemized way to identify and market more products, then aggressively cross-selling.

Authority Weight

Jay Abraham

“Paul Lemberg is one of the truly great strategic minds in the business. He doesn't sit in an ivory tower. Every day, for hours on end, he works on the front lines of capitalism helping companies build, revise, restructure, makeover, and integrate totally new strategies designed to drive and revive their growth.”

Bob Serling

“When I needed advice structuring a new coaching program, Paul was one of the people I turned to. Seventeen minutes after sending out my announcement, I got my first sign-up worth thousands of dollars.”

Rich Schefren

“Paul has been a major influence on my business thinking. I've gone back to his books and ideas more than once because he understands the small strategic tweaks that make businesses prosper.”

Marshall Sylver

“Paul Lemberg is by far one of the most creative and impressive coach-advisors you can find. Annd Formula Five is by far the most impressive business course currently available. If your competition gets his stuff and you don't, just shut your doors and save yourself the heartache.”

A few more representative outcomes
from clients and program participants

15x pipeline growth prior documented client cases

12—> 4 months sales cycle reduction prior documented cases

Client base increase

Ag Chieve

Gross revenue growth

Ag Chieve

250%+

Turnover growth

A.J. Silvers

~275%+

Net profit growth

A.J. Silvers

300%+

Profit increase

Susie Collins

950%+

Reported profit growth

Bob Negan / Whizbang

$944

Net profit day one

Jason Cole

$15,000

New sale first week

Cheryl Antier

30-45%

Revenue growth in six weeks

Barbarra Therese Mehr

£75,000-£100,000

Additional profit

Neil Evans

$6-18 million

Revenue growth in six weeks

John Stetter

800%

Growth curve

Lifewings

The numbers on this page matter a lot. But they aren’t the whole story.

Again and again, the pattern remains the same:

The founder thought the problem was one thing.

The real problem was something else he couldn't see yet.

Once we found it, the business changed.

The Visible Problem Is Rarely the Real Problem

When founders plateau, they usually start by asking tactical questions. Do I need more leads? Better ads? A stronger sales script? A better funnel? More accountability? More discipline? More content? Better software? A new hire? A new program?

Sometimes the answer is yes. But often those are downstream symptoms. The real problem is upstream. The offer is mis-framed. The pricing model is suppressing profit. The sales process depends too much on the founder. The market is not hearing the right promise. The business is trying to solve a strategic problem with tactical effort.

This distinction matters because tactical effort can be exhausting when the strategic premise is wrong. You can add more leads to a weak offer and create more noise. You can push harder on sales while the buying logic remains unclear. You can hire more people into a system that is already poorly designed. You can work longer hours while the economics of the business remain unchanged.

The work I do is designed to interrupt that pattern. The goal is not merely to add advice. It is to find the leverage point. The constraint. The place where one strategic shift changes the possible outcome of the business.

That is why the proof matters. The proof shows that the work is not motivational. It is not generic coaching. It is not a collection of best practices pasted onto every business. The work is diagnostic, strategic, and practical. It asks: what is really limiting this company, and what change would make the greatest difference now?

1. Pricing is Not a Number. It's a Strategic Decision

One of the clearest patterns in the proof archive is the power of pricing. Again and again, entrepreneurs discovered that their business was not limited by demand. It was limited by the way they valued, packaged, explained, or priced what they already sold.

Todd Ash reported that after raising prices for the first time in four years, his income increased by roughly 40% while sales continued. Bruce Brodeen described a pricing and value-framing change that created $17,115 in additional revenue. Jason Cole made two pricing/value adjustments and reported $944 in additional net profit on the first day, with thousands more expected every month.

Gail Vilcu's example shows the identity side of pricing. She described changing two tightly held beliefs: that she needed more training and experience, and that she could not charge more than her current rates. With a new pricing and packaging strategy, she raised her fees from $100 to $250 per session, built a broader suite of packages and programs, and reported that her income became several times what it had been.

The lesson is not 'just raise your prices.' That is simplistic. The lesson is that pricing is a mirror of value, courage, positioning, offer structure, buyer psychology, and the founder's own belief in the outcome being sold. When those are aligned, pricing becomes a strategic growth lever.

Don't be so timid and reactive - believe in what you're selling and value it aggressively. — Bruce Brodeen

Proof Point

Reported Outcomes

Bruce Brodeen

$17,115 additional revenue from pricing/value framing.

Todd Ash

Raised prices after years of hesitation; reported ~40% income increase while sales continued.

Jason Cole

$944 additional net profit on day one from two offer/value changes.

Gail Vilcu

Fees rose from $100 to $250 per session; income several times higher.

2. Repositioning Can Change the Entire Business

Sometimes the breakthrough is not in the product itself but in how the market understands it. A good product can underperform for years when it is framed as a commodity, priced timidly, or explained in a way that hides the real value.

David Drozd of Ag-Chieve described re-valuing a grain forecasting offer, raising prices, and adding a stronger guarantee. The result: the client base increased more than 200%, and gross revenues increased more than three times.

That is not a minor copy tweak. That is business-model leverage. When the value proposition changes, the conversation changes. When the conversation changes, the economics can change. And when the economics change, the founder's entire sense of possibility can change with it.

Neil Evans' testimonial points in the same direction. The superior offer strategy he described meant an additional £75,000 to £100,000 in profit and gave him 18 months of secured business without constantly worrying where the next pound would come from.

This is why positioning is not a branding exercise in the decorative sense. It is a strategic decision about what the market believes it is buying, why it matters, and why it should act now.

Our client base has increased more than 200% and gross revenues have increased more than 3x.—David Drozd

Proof Point

Reported Outcomes

David Drozd / Ag-Chieve

Client base +200%; gross revenue >3x after repricing, repositioning, and guarantee changes.

Neil Evans

Superior offer strategy projected £75,000 to £100,000 in additional profit and 18 months of secured work.

3. Lead Generation is Not Always About New Leads

Many founders believe the answer is more leads. Sometimes it is. But one recurring lesson in the archive is that the fastest money is often not hidden in new traffic. It is hidden in assets the business already owns but has neglected.

Jeff Mulligan remembered a dormant prospect list he had not mailed in years and generated $1,706 from one email, with expectations of doubling or tripling that revenue through follow-up. Kieran reported 2,725 sales from sending one email based on the suggestion he had received.

Susie Collins described a 'duh' moment around diversifying and multiplying lead sources. The result she reported was more than 300% added to profits - not sales, profits.

The principle is simple, but not obvious when you are stuck inside the day-to-day. The business usually has more leverage than the founder can see. Past buyers. Dormant prospects. Underused channels. Unconverted traffic. Unfollowed-up opportunities. Buyers who need a different reason to act. The work is to see the system clearly enough to activate what is already there.

"I generated 2725 sales from sending ONE email... It's insanely simple." — Kieran

Proof Point

Reported Outcomes

Kieran

2,725 sales from one email campaign.

Jeff Mulligan

$1,706 in sales from one email to an old list, with more expected through follow-up.

Susie Collins

300%+ profit improvement after diversifying and multiplying lead sources.

4. Systems Turn Growth From Chaos Into Capacity.

Growth without systems can punish the founder. More customers can mean more complexity. More leads can mean more bottlenecks. More revenue can expose every weakness in sales, service, delivery, hiring, and leadership.

Captain Steve Harden of LifeWings described being extremely busy but not always doing the right things to grow the business. Using the methods he learned, he reported doubling revenue while working less, with enough work already booked early in the following year to quadruple revenues and then double again before year-end. Another LifeWings statement described a 400% growth curve and called the approach a blend of genius and down-to-earth practicality.

John Stetter of Active Printing Technologies described systemizing the sales process, tripling the effectiveness of the sales force, and expanding the business from $6 million to a run-rate exceeding $18 million. The important point is not just that revenue grew. It is that the sales process itself became more transferable, repeatable, and scalable.

A system is not bureaucracy when it is designed well. It is the structure that allows the business to grow without requiring the founder to personally carry everything. Done right, systems do not make a company less human; they give talented people a clearer way to contribute.

Before learning The Quick Fix, George Huang, MD — anytime anything went wrong he looked for someone to blame... After learning how to use The Quick Fix... instead of pointing fingers, he now asks 'what business system gave us what we want?' Using this process has helped implement a few simple systems that allow for us to work with greater confidence and increase revenue faster and easier.

Proof Point

Reported Outcome

Captain Steve Harden, Retired

Revenue doubled while working less; later described a 400% growth curve.

John Stetter / Active Printing Technologies

Sales force effectiveness tripled; business grew from $6M to >$18M run-rate.

Dan Geelhoed

Systemized sales process reduced time to close a deal, by 70%

5. Profit Engineering Beats Vanity Growth.

Revenue growth matters. But profit is the proof that the business model is improving. The archive contains repeated examples where the most important gains were not merely top-line growth but gross margin, net profit, cash impact, and personal bottom line.

Bob Negen of WhizBang reported that training and product sales were up 89% while profits grew 292%; the following year, sales rose 122% and profits jumped 950%. Greg White reported a 36% profit increase in a down esconomy and competitive market. A.J. reported turnover growth of more than 250% and net profit growth of just under 275%, with the business moving from roughly $170,000 toward an expected $500,000 trajectory.

Profit engineering is different from generic growth coachaing. It asks: where is money leaking? Where is value underpriced? Where could packaging increase average order value? Where could upsells, bundles, continuity, margins, guarantees, sales process, or product architecture change the economics of the business?

The goal is not growth for applause. It is growth that gives the founder cash, options, stability, confidence, and freedom.

"Now the company has been running okay for a few years but in the last month we've grown more... than at anytime in the past."—A.J. Silvers

Proof Point

Reported Outcome

Bob Negan

Sales +89%, profits +292%; later sales +122%, profits +950%.

Greg White / HealthStatus.com

Profits +36% in a difficult economy.

A.J.

Turnover +250%+; net profit +~275%; projected move from ~$170K to ~$500K.

6. Founder Freedom Is a Business Result.

One of the mistakes in traditional business marketing is treating freedom as a soft benefit. It is not. When the founder is trapped in the wrong role, the business suffers. Strategic thinking disappears. Creativity contracts. Leadership becomes reactive. The company starts orbiting the founder's exhaustion.

Darren Mish described adding six figures to the business, with much of that money going to his personal bottom line, while also hiring people to take over his job so he could return to his most important role: visionary. He called the change earth-shattering and revolutionary personally.

Ed McGarr described moving from a one-man show with 10 customers to hundreds, improving conversion, stopping price cutting, increasing margins, and moving from what felt like 'certain death' to growing about 20% per quarter with an expectation of reaching $2 million within 12 months.

These are not merely operational wins. They are identity shifts. The founder stops being the chief problem-solver for every issue and starts becoming the architect of the next stage.

"It's allowed me to hire guys to take over my job so I can do my most important role: visionary." — Darren Mish

Proof Point

Reported Outcome

Darren Mish

Six figures added; founder freed to become visionary.

Ed McGarr

From near failure to ~20% quarterly growth and projected $2M sales.

Authority and Peer Validation

Client proof shows what happened in individual businesses. Authority proof shows how respected peers and sophisticated operators have viewed the work.

Jay Abraham described Paul as one of the truly great strategic minds in business and emphasized that he works on the front lines with companies to build, revise, restructure, and integrate strategies designed to drive and revive growth.

Rich Schefren described Paul as a major influence, pointing to his books and strategic thinking as material he had returned to repeatedly. Jeremy Reeves remembered learning a ton from Paul years earlier. Bob Serling, himself an experienced consultant and coach, turned to Paul for help structuring a coaching program and reported receiving the first sign-up, worth thousands, just 17 minutes after sending his announcement.

The point is not merely that respected people have said nice things. It is that sophisticated business thinkers repeatedly recognized the same quality clients experienced directly: strategic clarity that finds leverage.

Proof Point

Reported Outcome

Jay Abraham

Described Paul as one of the truly great strategic minds in business.

Rich Schefren

Credited Paul as a major business influence and mentor.

Bob Serling

Credited Paul as a major business influence and mentor.

Jeremy Reeves

Rich Schefren

Remembered learning a great deal from Paul years earlier.

The Pattern Behind the Results

If you read these stories as isolated testimonials, you miss the larger point. The power is not in any one number. It is in the pattern across all of them.

Different industries. Different company sizes. Different moments in the market. Different kinds of founders. Yet again and again, the breakthrough came from a strategic shift rather than brute force.

A price increase changed the economics. A repositioned offer changed buyer perception. A systemized sales process changed capacity. A dormant list changed cash flow. A new guarantee changed trust. A founder stepping out of the bottleneck changed the business's ability to scale.

That is the work: to identify the hidden constraint that makes every other effort less effective, then remove it with a decision the business can actually execute.

When this happens, growth can feel almost disproportionate. The change may look small from the outside, but it alters the structure underneath. That is why a two-line price change can create thousands in extra profit. Why one email can generate thousands of sales. Why a revised offer can triple gross revenue. Why systemizing sales can turn founder-dependent effort into scalable growth.

The visible problem is rarely the real problem. The real problem is usually the constraint underneath the symptom. Once that is seen, the next move becomes clearer.

Why This Matters If Your Business Has Plateaued

If your business is stuck, it is tempting to assume you need more of something: more leads, more content, more calls, more people, more discipline, more software, more tactics, more effort.

Maybe. But maybe not.

Maybe the business is not underperforming because you are not working hard enough. Maybe it is underperforming because the current structure cannot produce the future you want. Maybe the offer is misvalued. Maybe the market is confused. Maybe the founder is carrying too much. Maybe the sales process is dependent on personality rather than design. Maybe the profit model is too weak. Maybe the business is solving the wrong problem.

The examples on this page are proof of a simple but consequential idea: when you find the real constraint, the right move can be worth more than months or years of incremental effort.

That is why I do not begin with a cookie-cutter program. I begin by looking for leverage.

What Clients Consistently Say...

They expected strategy.

They discovered leverage.

They thought they needed more marketing.

They discovered pricing.

They thought they needed more leads.

They discovered a hidden operational constraint.

A Note About These Results

These examples are based on testimonials, client statements, program feedback, email screenshots, slide materials, and documented success stories gathered across many years. Results vary by client, business model, market, execution, timing, and other factors. They are presented as evidence of prior reported outcomes, not guarantees of future results.

Closing Logic

The point of this page is not that every client got the same result. They did not.

The point is that the archive is too broad, too specific, too quantified, and too recurring to dismiss as motivational noise.

Different industries. Different company sizes. Different offers. Different founder temperaments. Yet the same thing keeps happening: better diagnosis, clearer leverage, stronger economics, more scalable structure, and a founder who can finally stop solving the wrong problem.

That is the real proof. Not one dramatic number. The repeated pattern underneath the numbers.

The Invitation

If your business should already be producing more than it is, and if you suspect the obvious problem may not be the governing one, book an Appointment with Purpose.

The point of this page is not that every client got the same result. They did not.

The point is that the archive is too broad, too specific, too quantified, and too recurring to dismiss as motivational noise.

That is the real proof. Not one dramatic number. The repeated pattern underneath the numbers.If you are convinced your business is capable of more, the next step may not be another tactic.

It may be a different conversation.

A conversation about where the real constraint lives. What the business is asking to become next. What must be simplified, strengthened, repositioned, repriced, systemized, delegated, or redesigned. And what kind of founder you need to become for the next stage to work.

If that is the conversation you are ready to have, let's talk.

Book an Appointment With Purpose