About Paul Lemberg

Paul Lemberg helps business leaders make the decisions that unlock exponential growth.

 

For over three decades, Paul has worked at the intersection of strategy, psychology, and execution—helping founders and executives see what's actually limiting their growth, then systematically remove those constraints.

 

His small-business clients have added more than $550 million in profit over the last several years. Not revenue. Profit. The kind that shows up in bank accounts and changes lives.

 

Background

 

Paul's been an entrepreneur since age 27. After three years as a software programmer in Corporate America, he launched his first software company with a partner and $3,000 in credit card debt, selling it three years later to a publicly traded company for just under $9 million. He sold his second company to a large German bank five years later. He's also started a successful sales training company, a business coaching franchise (which failed spectacularly), and several other ventures.

 

He's consulted with Fortune 100 companies, including Cisco, Adobe, IBM, Goldman Sachs, and Accenture—but his real passion is working with privately held businesses, from startups to companies doing $20 million in revenue.

 

The Work

 

Paul's approach focuses on how leaders make decisions, what those decisions quietly reinforce, and how those patterns shape outcomes over time. He's developed several proprietary systems:

 

Formula 5/XL – a methodology guaranteed to help business owners 2x-10x their companies through a series of systematic, low-risk changes

Sales Voodü – an outbound lead generation program for building and managing high-performance sales teams

Turnkey Your Business – a system for transforming companies into duplicatable, scalable operations

Entrepreneur Alchemy Academy – advanced group coaching combining proven scaling strategies with unconventional approaches to performance and decision-making

 

Recognition

 

Paul is the author of four books, including the McGraw-Hill business bestseller Be Unreasonable, plus The New Shift Manifesto, Faster Than the Speed of Change, and Earn Twice as Much with Half the Stress.

 

He's worked directly and shared the stage with Jay Abraham, Tony Robbins, Brian Tracy, among others and has been featured in the New York Times, Wall Street Journal, the LA Times, CNN, CNBC, and Good Morning America.

 

Education: MBA from NYU Stern School of Business, BFA in Fine Arts

 

Beyond Business

 

Paul is a member of Mensa (which he joined, he says, to pump up his bio and compensate for not going to Harvard.) He's also an art photographer, blues/rock guitarist and bass player, and practices his own brand of chaos magic and mysticism.

 

For speaking, podcast, or media inquiries: [[email protected]](mailto:[email protected])

 

What I believe

I believe thoughtful questions are more valuable than quick answers.

I believe that hidden leverage exists in nearly every business.

I believe that clarity creates confidence.

I believe that one important insight can change one important decision—and that one decision can change the trajectory of a company.

And I believe that founders deserve advisors who challenge their assumptions with respect, curiosity, and experience.