About Paul Lemberg
Paul Lemberg helps business leaders make the decisions that unlock exponential growth.
For over three decades, Paul has worked at the intersection of strategy, psychology, and execution—helping founders and executives see what's actually limiting their growth, then systematically remove those constraints.
His small-business clients have added more than $550 million in profit over the last several years. Not revenue. Profit. The kind that shows up in bank accounts and changes lives.
Background
Paul's been an entrepreneur since age 27. After three years as a software programmer in Corporate America, he launched his first international banking software company with a partner and $3,000 in credit card debt, selling it three years later to a publicly traded company for just under $9 million. He sold his second company to a large German bank five years later. He's also started a successful sales training company, a business coaching franchise (which failed spectacularly), and several other ventures.
He's consulted with Fortune 100 companies, including Cisco, Adobe, IBM, Goldman Sachs, and Accenture—but his real passion is working with privately held businesses, from startups to companies doing $20 million in revenue.
The Work
Paul's approach focuses on how leaders make decisions, what those decisions quietly reinforce, and how those patterns shape outcomes over time. He's developed several proprietary systems:
Formula 5/XL – a methodology guaranteed to help business owners 2x-10x their companies through a series of systematic, low-risk changes
Sales Voodü – an outbound lead generation program for building and managing high-performance sales teams
Turnkey Your Business – a system for transforming companies into duplicatable, scalable operations
Entrepreneur Alchemy Academy – advanced group coaching combining proven scaling strategies with unconventional approaches to performance and decision-making
Recognition
Paul is the author of four books, including the McGraw-Hill bestseller Be Unreasonable, plus The New Shift Manifesto, Faster Than the Speed of Change and Earn Twice as Much with Half the Stress.
He's worked directly and shared the stage with Jay Abraham, Tony Robbins, Harv Eker, Brian Tracy, among others, and has been featured in the New York Times, Wall Street Journal, the LA Times, CNN, CNBC, and Good Morning America.
Education: MBA from NYU Stern School of Business, BFA in Fine Arts
Beyond Business
Paul is a member of Mensa (which he joined, he says, to pump up his bio and compensate for not going to Harvard). He's also an art photographer, blues/rock guitarist, and bass player, and practices his own brand of chaos magic and mysticism.
For speaking, podcast, or media inquiries: [[email protected]](mailto:[email protected])
The problem you see is rarely the real problem.
That is not a marketing slogan.
It’s perhaps the most consistent and important pattern I’ve observed after more than 30 years advising founders.
Because when you identify the real constraint—or uncover an opportunity everyone else has overlooked—you make radically different decisions.
Remarkably, those decisions have a way of dramatically altering the future of your business.
A different kind of advisor
Before I advised founders, I built and sold two software companies.
Since then, I have spent more than 30 years helping entrepreneurs and CEOs improve growth, pricing, positioning, sales performance, leadership, and profit by identifying the constraint that mattered most.
My clients do not hire me because they need more ideas. They hire me because they need the right diagnosis.
What I believe
I believe thoughtful questions are more valuable than quick answers.
I believe that hidden leverage exists in nearly every business.
I believe that clarity creates confidence.
I believe that one important insight can change one important decision—and that one decision can change the trajectory of a company.
And I believe that founders deserve advisors who challenge their assumptions with respect, curiosity, and experience.
If we ever talk
You don’t need to impress me.
You don’t need a polished presentation or a perfect plan.
Bring your business.
Bring your questions.
Bring your uncertainty.
We’ll explore the rest together.
Because sometimes the biggest breakthrough isn’t a better answer.
It's finally asking the right question.
A few quick facts
More than 30 years helping founders and CEOs grow their businesses.
Author of multiple business books.
Advisor to founders across a wide range of industries.
Clients have attributed hundreds of millions of dollars in additional profit to ideas and strategies developed through our work together.
Known for uncovering hidden leverage and helping leaders make better decisions that unlock faster, more profitable growth.
Invitation
If you’re beginning to suspect that the challenge you’re facing isn’t the real challenge that's holding you back—and that a fresh perspective could change everything—I invite you to schedule an Appointment With Purpose.
Sometimes one conversation is all it takes to see what you’ve been missing. It's finally asking the right question.
