I’m not sure who’s been writing these. I know John Carlton wrote a bunch of letters for Rodale, who are the publishers, but I don’t think he has anything to do with the magazine content.

In any case, here are a number of effective, eye-catching headlines taken from Men’s Health every one of which made me want to open that email and click through to the article.

Build lean muscle in less time

Don’t ignore these health scares

Build Bigger Muscles with Secrets from Top Athletes

Look 10 Years Younger

The Six Greatest Abs Exercises

The Best Time to Change Your Life

The Ultimate Secret to Weight Loss

12 At-Home Muscle Builders

Click Here For Abs

Discover the Best and Worst Food

Is This Stealing Your Sleep

How to Win This Weekend

Drink This for Stronger Muscles

Get Six-Pack Abs in Only 6 Weeks

Your Surprising Hot Spot

Fire Up Your Metabolism

How Healthy Are You?

16 Easy Ways to Save Money

The Secret to Hotter Sex

The 3 Best Exercises for Fat Loss

Beat Fat for Good

Eat Your Way to a Leaner Harder Body

Is Your Marriage Dying of Boredom

Write it Down; You’ll Lose Weight

What a Woman Looks At…

Burn Fat Without Moving

5 Ways to Lose 20 Pounds

Burn Fat All Day Long

The REAL REASON Americans are Fat

3 Things Your Mom Was Right About

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