6 Ways To Grow A Business I know you know this already, but it’s worth going over one more time. If you’ve spent any time thinking about it, you know that there are only three ways to grow a business. Three? Really? Maybe you need to break it down and consider things freshly. When you’re done watching this short (4 minutes) video, feel free to leave your comments and questions on the blog. [flv:http://mm.paullemberg.com.s3.amazonaws.com/3waysfinal.mp4 480 270] 45 Responses Joseph Warmann February 19, 2010 Awesome Paul! Crystal clear, to the point and all in under 5 minutes… Mark my words; the 4+ minutes spent here will make someone $100,000 before the year is out. Thank you! Reply Rick Ng December 27, 2009 Hi Paul, Sounds very simple, but not easy to do. Most business owners know this and it’s just that they can’t really figure out how to do it. I am a business owner too. I remember last time that when my business was not good, me and my partner just didn’t put in extra effort to find the reason behind and solve it. We will just leave it and hope that it will get better. Dream on! So, now, my altitude has changed and whenever business down a bit, I will try to do something. Some promotions, sometimes free gifts, upsells, and a lot more… No matter what, you just need to do something, you must analyse the situation. You just have to stay aware of the whole situation and tackle any problems that pop up. That’s business! Thanks again for the video. Regards, Rick From Penang, Malaysia. Reply admin December 27, 2009 Rick – you are welcome. The easy part? That’s simply doing SOMETHING. You may not do it PERFECTLY, you may not even do it WELL. But something on which you take action that makes a difference keeps your business moving forward. —pl Reply Tony Finbarr-Smith December 22, 2009 Hey Paul, As part of his productivity and time management advice, Paul recommends you use a timer to chunk your time and focus your efforts. Eben Pagan has very specific views on this too. Until Jan 1st I’m offering a very cool little piece of software that you can see on your screen at all times (while it’s running) with a countdown and your goal in clear view. You can specify the length of time counting down, the on-screen goals you can specify, and also an alert pops up with your choice of text at the end of the prescribed time. I’m offering it for just $1 with some very cool bonuses until Jan 1st – after that the page goes away and I might release later at a higher price. Go here to read more and claim your copy for just a measly buck: http://xmas.re-voo.com note the software is an app for pc but I believe can work on mac (email me for support). All the best, Tony. Reply Gary December 21, 2009 Paul, Thank you for your very valuable words of advice. When your emails arrive I know I am in for a treat. You recently sent out a 10 Biggest Business Mistakes or something closely titled. I kept shaking my head saying “Yep, did that one.” Gary Reply admin December 21, 2009 Hey Gary – how do you think I know about all of these? -pl Reply Glenn December 17, 2009 Paul, as usual, you render plain to one’s practical understanding the mapping of business mechanics to the reasoning that underlies their implementation. Sadly, it is easy to lose sight of the fundamentals. Your concise clips serve to remind us of their significance. In short, each time you have indicated that you have something to share, I have found it worth having ‘listened.’ This is no exception. Thank you in general and for making visits to you blog time that is well-spent. Reply Mike Brockman December 12, 2009 Excellent summary of how the basic marketing principles are interrelated. You’ve explained it in a way that sounds very simple, so that anyone can clearly see which area of their business they need to work on depending on their problem. Reply Laura December 11, 2009 Hi Paul, Great job as always, but I have a quick question. We sell books on emergency/disaster preparedness. Problem is, even though we have a lot of clicks from Adwords, many of our target customers are a bit older and don’t feel comfortable buying online. Those that do, usually choose the instant download, but despite our detailed, easy to understand instructions, don’t seem to be able to download and call us months later because they never “received” the product. We’ve even been emailing folks twice with the link and instructions. Most of them never read the email. I do have a physical product through Lulu.com too, but they want the instant download. Is there something we can do to improve our sales and communicate better? http://www.nokep.org/actionplanf.htm & http://www.nokep.org/hurricane.htm are the main product pages. Thanks, Happy Holidays, Laura Reply admin December 11, 2009 Laura — Try making a camtasia/screenflow video that autoplays on the thank you page after they order. (If you can put a talking head in (like mine) that will help get their attention. Might work. You could do an automated phone call blast, but that seems like too much work. I’d try the video. Reply Laura December 12, 2009 Great idea Paul! Thanks! Sonny Ahuja December 11, 2009 wow!! You did it again Paul. So simple yet so powerful. Every time I go back and watch one of your videos, I loose sleep…because something new comes to my mind. Thanks for sharing your knowledge. Your program has helped me increase margins and leads in my business and right now I am working on a membership program. Thank you wishing you a happy holiday season, Sonny http://www.grandperfumes.com/ Reply admin December 11, 2009 Thanks, Sonny. Happy Holidays to you as well. Reply Geoff Dodd December 11, 2009 Paul, you are so clear and easy to follow, I can ‘see’ your thinking! Thanks for true simplicity that just makes dollars and sense! Keep doing videos, hey! Geoff D. Reply SAJI December 11, 2009 Its really very nice to know that the process is so SIMPLE, but only we have complicated till now !!! Thanks for changing our outlook towards building business !!! Reply Jeff Meier December 10, 2009 Thank you Paul for your so obvious, but neglected ideas on how to grow our businesses. You have some perfect strategies on the transaction increase concepts. I will defintely write these down and work harder on those steps. Thanks again Reply Sido December 10, 2009 K: I: S: S . Still the best advice in the world, for many many many many things. It is SUCH a joy, always , to hear you, to learn from you. We’ve already had an increase in our business http://www.carrozze.it (Italia Jazz, indie, trad and wonderful Gregorian chant live) following simply steps from Formula Five.. Thanks again. and thank you, Roger Bauer, for the mind maps link. What a treasure! So, Pirate Paul, with your gems that you treat us to from your treasure trove, accept our delighted thanks and above all, our success and gratitude. Sweet holidays to you and yours, Sido Islwyn and Vincenzo Vanni Reply admin December 10, 2009 Sido – your delighted thanks are most welcomed. (Wonderful URL by the way… a great way to live, waking up happy.) –pl Reply Denise December 10, 2009 Hi Paul! I’m a huge fan and had phenomenal results with F5. Increased my business 30+% Looking forward to the new system. Reply admin December 10, 2009 Me too, Denise. Business Profits Blueprint should be ready mid-late January. Glad to hear things are going so well. –pl Reply Camping Dude December 10, 2009 Thanks again Paul, Always straight to the point with quality information. Reply LD Freeman December 10, 2009 Paul, great video. Great 1-2-3 step to grow your business from 0 to 6-figures and 6-figures to 7-figures! K.I.S.S. (keep it simple stupid) steps: 1. Get More Leads 2. Increase Conversions (this is the step I’m on) 3. Increase Order Size 4. Increase Product/Service Price 5. Increase buying frequency 6. Extend Customer Life Thanks Reply admin December 10, 2009 It’s pretty basic, but it works if you do it even half-way. (That’s the beauty of a system.) Reply Jay Rhome December 10, 2009 Hi Paul You have a way to explain the basics very simply yet thoroughly at the same time. Even when you say things I already know and/or apply, you simply bring my aweraness to a higher level. Thanks Reply Roger Bauer December 10, 2009 Paul, Another great rendition my friend, and here’s a supporting mind-map for this video: http://ListSamurai.com/lemberg-mmap.html Roger PS–There is no registration required to download any of the mind-maps on the page referenced (3 thus far). Reply admin December 10, 2009 Roger – Keep up the good work. 🙂 Reply George December 10, 2009 No fluff there! I’d say you distilled that down to about 150 proof 🙂 Thanks. Looking forward to the ‘how’. Reply Dave Leffler December 10, 2009 Clear and succinct. Best 4 minute video I’ve seen Reply admin December 10, 2009 Dave – there are a lot of four-minute videos out there. I am honored! -pl Reply Simon Beck December 10, 2009 Hi Paul, Great video. It’s really easy to get distracted by the ‘latest thing’ in marketing, but focussing on getting the basics is some much more important and usually more profitable. Have you any plans to make Formula Five available again.? I really wanted it when you last offered it through Stomper Net, but was not in a position to get it at the time. Thanks, Simon Beck Reply admin December 10, 2009 Simon — in January I’m bringing out a new system called Business Profits Blueprint that will build on FormulaFIVE and take it to new heights. Can you wait until then? -pl Reply Tony Finbarr-Smith December 22, 2009 Hey Paul, will there be an affiliate programme for this? If so, would like ot join to promote. Thanks, Tony. p.s. you know how you talk about productivity in F5? well I’m offering a timer that you can see on your screen to keep you focussed on the job at hand for just $1 offer closes jan 1st – may I drop a link to it here please? admin December 22, 2009 Tony – there will be an affiliate program. Be great if you’d send me an email saying you’d like to be part, ok? Yes to the link – put up a new comment. Sounds useful – I’d like a copy. –pl admin December 22, 2009 I wanted to clarify that. There will be an affiliate program for Business Profits Blueprints. –pl Elizabeth Cottrell December 10, 2009 Wow, I believe you’re just taught a whole marketing course in less than five minutes! Clearly, if we can grasp these “big picture” concepts, the action steps can be developed much more clearly. Thank you, Paul. Reply keith Copeland December 10, 2009 Right Paul, We know this, but do we work, in a systematic way, on these things. Thanks for the reminder. Keith Copeland Reply admin December 10, 2009 Yeah, Keith — that’s what I thought. Reply Des Vadgama December 10, 2009 Agree with you, Paul. Good reminder. Thanks. Reply Bryan Bliss December 10, 2009 Paul, I really like your concise, no fluff practical style of presenting this. You make the truly crucial steps of business success seem simple, attainable and understandable. Of course, just because something really is a simple concept, doesen’t mean that it’s execution is really EASY. The clients I work with know these things to be hard work that requires commitment, consistency and creativity. I look forward to your further posts on these subjects and the blueprint will no doubt be insightful . thanks and take care Bryan Bliss @blissfulfun on twitter Reply Eliane December 10, 2009 Dear Paul, I totally loved your smile at the end! You are such a gorgeous person! Your wisdom and mentorship have helped my business and changed my life incredibly and I am forever grateful! Reply admin December 10, 2009 Eliane – you just made my day… Reply Christopher Car December 10, 2009 Love your stuff. I am curious what you are using for your video split screen? Here is a Lembergism “…Not Even Close” Thanks again Reply admin December 10, 2009 Christopher – it’s a whole process. I’m working on documenting it. Reply Carole December 10, 2009 Nice Paul – Simple steps, clearly stated! Reply admin December 10, 2009 Carole – were you really in 25 musicals? 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